There are a lot of sexist memes on the internet, which makes sense, it being the internet and all. Sexist memes combine two of the internet’s favourite things: memes and sexism. Most are some variety of the same theme, usually meant to explain that girls who pretend to like cool things are just lying liars who are only pretending to like cool things, most likely to attract boys. See: Fake Geek/Gamer Girl, the Bernie v. Hilary campaign positions sign, and about a hundred others.
When the denizens of this too-large corner of the internet are not talking about how horrible it is when girls like “boy” stuff, they’re talking about how horrible “girl” stuff is. For example, makeup and the “take her swimming on a first date”/”this is why men have trust issues” meme, which I find to be one of the most infuriating. You can see an example below, but basically it’s two pictures of a girl, one with and one without makeup. In the “with makeup” photo, her skin is flawless, eyebrows groomed, face all-around made up in a conventionally attractive way. In the “without makeup” photo she has sparse eyebrows, undereye circles, blemishes, maybe some hyperpigmentation, If she was the kind of girl to wear makeup every day, this picture would be the one of the day where everyone asks her “Are you sick?”
Apparently, it’s some sort of huge betrayal to a certain section of men on the internet for women to wear makeup because it’s a “lie”—as many women have so correctly pointed out, if these men think that winged black eyeliner is a natural feature, they deserve to feel hoodwinked—but there’s something about these memes that I find even more discomforting.