Heartbeats, holidays, hopefulness, helplessness

When I was in grad school in Ireland, my friends and I made an agreement that if one of us should find ourselves with an unwanted pregnancy, we would rearrange our schedules for an immediate “girls’ holiday” to the UK—cocktails, spa visits, shopping, all that fun, female stuff. And an abortion.

It’s something that I had never had to think about in the United States. Roe v. Wade had been settled by the Supreme Court almost two decades before I was born, and while another Supreme Court ruling from my own home state, Planned Parenthood of Southeastern Pennsylvania v. Casey, allowed for more restrictions and guidelines, abortion would have been generally accessible to me had I needed it.

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What voice should a brand have?

Corporations, despite continuing to not be people, have a lot of opinions. Usually that opinion is “buy our stuff,” but sometimes they try to sell us something deeper, something better. Gilette’s Super Bowl ad is the latest example of this, with a #MeToo era-themed comment on toxic masculinity and the harmful nature of the “boys will be boys” mindset.

The ad begins with men catcalling women, laughing at sexist jokes, and being forced to “toughen up” in response to bullying, while the actions, both those that harm others and those that cause them harm, are brushed off as “typical” male behaviour, locker room talk. Then the focus shifts, to strong fathers guiding their sons (and daughters) to resolve conflict, promote self-esteem, and learn how to “be a man,” in the best sense.

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