What voice should a brand have?

Corporations, despite continuing to not be people, have a lot of opinions. Usually that opinion is “buy our stuff,” but sometimes they try to sell us something deeper, something better. Gilette’s Super Bowl ad is the latest example of this, with a #MeToo era-themed comment on toxic masculinity and the harmful nature of the “boys…

Anthony Bourdain was the traveller that I dream of being

I mostly try to avoid calling a celebrity a hero of mine. Being someone whose work I enjoy does not a hero make, and especially in recent years I am wary of heaping too much praise on (particularly a male) celebrity when I don’t know what they could have been doing behind the scenes on…

Makeup Isn’t My Mask

There are a lot of sexist memes on the internet, which makes sense, it being the internet and all. Sexist memes combine two of the internet’s favourite things: memes and sexism. Most are some variety of the same theme, usually meant to explain that girls who pretend to like cool things are just lying liars who…

You are a Tourist // Morocco

I recently read a list of tips for travel bloggers and some of them really stood out to me. I don’t mean tips like “take a lot of photos” (duh); I mean concepts like “don’t romanticize or idealize the culture you are visiting” and “remember that the city is not there for you.” I think…