What voice should a brand have?

Corporations, despite continuing to not be people, have a lot of opinions. Usually that opinion is “buy our stuff,” but sometimes they try to sell us something deeper, something better. Gilette’s Super Bowl ad is the latest example of this, with a #MeToo era-themed comment on toxic masculinity and the harmful nature of the “boys…

It’s Women’s Equality Day (via Harsh Reality)

I haven’t written a journalistic-type article since… I was a journalism major? But I’m pretty proud of this one. In honour of Women’s Equality Day, a US holiday commemorating the (98th anniversary) of the Nineteenth Amendment, I spoke to four women in different countries (USA, Ireland, Canada, New Zealand) about women’s rights in their respective…

Mindfulness in the Face of Life’s Little Annoyances

You know how some people just rub you the wrong way, even if they’ve done nothing to warrant it? Maybe it’s the guy who works at the coffee shop you frequent every morning, the one who always says hello but looks as though he’s just smelled something bad. Maybe it’s your coworker whose friendly attempts…

What I learned from my Second Half-Marathon

About a year and a half ago I ran my first half-marathon. Then I all but stopped running. It’s not that I don’t enjoy running, because I obviously do or I wouldn’t have run a half to begin with, but first I was taking a break after all that training; then the weather was too…

The Joy of Small Progress

One of the most important things I’ve learned since starting a regular yoga practice about a year and a half ago is the power of small movements. It’s easy to get caught up in the thrill of or desire for the most intense and difficult postures—sinking a millimetre deeper in pigeon pose or your heels…