Inspire art: supporting your favourite creators (with more than just money)

If you’ve got a creative bone in your body, you know how hard it is to make a living from your craft. And if you don’t know, someone will tell you. Unsolicited and often. Most of us will only ever write our novels, take our photos, play our instruments for fun, and we accept that our passion will probably have to be an evening pursuit after our time spent at the workplace. But for some, making a living from doing the creative work they love isn’t just a pipe dream.

There’s a certain feeling of pride and jealousy combined that comes up every time I read about a friend’s book deal or see their byline on one of my favourite websites. It’s amazing to see people achieving their dreams, especially if they can actually pay the bills with it. While I’ve been lucky enough (or, sometimes I think, unlucky enough) to incorporate my love of writing into my work, it’s definitely not easy or lucrative.

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Buying Happiness: The Internet and Self Care Materialism

I read an interesting article on Buzzfeed yesterday discussing the way youtubers and influencers use the idea of “self care” to sell sponsored content. The article discusses influencers who shill products that allegedly help them when they’re feeling low, as well as influencers who post sponsored (i.e. paid to mention certain brands) videos with a self-care focus. It’s a good article and it got me thinking about the way we use and, yes, commodify self care.

“Self care” is of course not a new concept, but it seems like there’s a definite uptick in talking about it as of late (especially, for obvious reasons, after the 2016 election). From blog posts to YouTube videos talking about “10 things I do for Daily Self-Care,” “My Favourite Beauty-Related Self-Care Products,” and so on. There’s also been a lot of discussion about the concept of self-care in positive and critical ways, ranging from an acceptance for the need for self-care being beneficial in fighting the stigma surrounding mental health to the inequality of “self-care” being limited to those who have the time and resources to achieve it. 

The materialism often underlying self-care talk that’s examined in the Buzzfeed article is something that’s come up before, and I think it’s an interesting discussion. Part of this comes from the fact that some youtubers and bloggers who frequently talk about their self-care routines also gain emotional credibility from their audience through their openness about their struggles with mental health. While their efforts to work against the stigma of mental illness is admirable, there’s also a definite backlash against people equating “self-care” with a treatment for mental illness. There’s this whole history of people saying, “Oh you’re depressed? Just do something that makes you happy” that doesn’t acknowledge that mental health treatment often requires medical treatment because it’s a medical condition, not just a bad feeling, so the ire is understandable. 

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